David Niles|SSA & Company
The oil and gas industry is operating under unprecedented pricing pressures. Recent drops in crude prices to below $30 a barrel for the first time in 12 years have prompted fears of bankruptcy among some companies. Fortunately, this pressure arrives at a time when companies can use digital, mobile, and advanced analytics to cut costs, maximize production and find new areas of growth. Used effectively, data reduces the need for layoffs and other drastic, firm-wide changes.